Sella Rice

Sella Rice (Parboiled Rice) is a widely consumed rice variety in India and abroad. Unlike basmati, it is produced from non-basmati paddy that undergoes a parboiling process (soaked, steamed, and dried before milling). This makes the grains nutrient-rich, firmer, non-sticky, and less breakable during cooking. It is highly popular for daily consumption, industrial use, and exports, especially in regions like Africa, Middle East, and South Asia.

The major Sella Rice varieties available in India include:

  • IR 64 Sella Rice – Most common export variety, medium grain.

  • IR 36 Sella Rice – Medium grain, high yield.

  • Swarna Sella Rice – Popular non-basmati variety, economical choice.

  • Sharbati Sella Rice – Long-grain, aromatic, affordable alternative to basmati.

  • PR 11 & PR 14 Sella Rice – Long-grain, widely grown in Punjab & Haryana.

  • Sugandha Sella Rice – Aromatic long grain, premium non-basmati.

  • Other Varieties: HMT Sella, Parmal Sella, and Broken Sella Rice (used in bulk catering & industrial food).

Sella Rice is preferred for affordability, nutrition, and versatility, making it a major export product from India.

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gray concrete wall inside building

Our mission

We're on a mission to change the way the housing market works. Rather than offering one service or another, we want to combine as many and make our clients' lives easy and carefree. Our goal is to match our clients with the perfect properties that fit their tastes, needs, and budgets.

Our vision

We want to live in a world where people can buy homes that match their needs rather than having to find a compromise and settle on the second-best option. That's why we take a lot of time and care in getting to know our clients from the moment they reach out to us and ask for our help.

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white and black abstract painting

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

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woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

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woman in black blazer with brown hair
Lianne Wilson

Broker

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man standing near white wall
Jaden Smith

Architect

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woman smiling wearing denim jacket
Jessica Kim

Photographer